Mary McLaughlin Music: Bandcamp Release of A Gaelic Christmas

Irish singer-songwriter Mary McLaughlin’s first Bandcamp re-release from her catalogue was her album A Gaelic Christmas; I had the privilege of being part of the campaign.

Taking inspiration from the gorgeous album art created originally by Rachel Arbuckle, I built out a family of assets to fit a promotional campaign across Mary’s most-used platforms of MailChimp and Facebook. I collaborated on a gorgeous promotional video (titles and lower thirds) with the brilliant Catherine Finn, who edited and produced the video.

Along with these, I created her Bandcamp page, designing a header, transcribing album notes and summaries, uploading each song, and attaching the PDF of the “A Gaelic Christmas Songbook” as an add-on for the album + songbook deluxe edition.

In partnership with Catherine who tackled the sheet music, I also made formatting updates to the original “A Gaelic Christmas Songbook” to create the finished PDF.

Much love to Mary and give it a listen, it’s a gorgeous piece of work!